About Us
Erik has an MBA with an extensive history of strategic/operational marketing and business development accomplishments both on the client and supplier side – domestic and international in scope. His distinctive, diversified, yet unified capabilities and experience are extremely transferable to any industry – Erik's accomplishments in this regard speak for themselves.
He has established core strategic marketing functions within Fortune 500 companies for the wireless telecom, consumer electronics and residential homebuilding industries. Erik has demonstrated success in areas such as, but not limited to:
· Client and outside agency management
· Extensive accomplishments in both B2B and B2C marketing
· P&L and budget management
· New business development (domestic & international)
· New product creation and launch
· Competitive intelligence
· Public relations, press releases, direct mail, tradeshows
· Retail advertising and sales support
· Website development (including search optimization & ecommerce)
· Online sales & advertising
· Customer segmentation
· Brand management
· Staff hiring, management, mentoring & reviewing
· International marketing and research initiatives.